It should come as no surprise at this point that, content is of the utmost importance as it relates to AdSense monetization. Constant attention needs to paid towards your content, regardless of the kind of website your are running. Content can and will affect the following parameters:
* Ranking on Search Engines. * Time it takes to get indexed and ranked by search engine bots. * Overall visibility over long periods of time.
Understanding how the search engines rank your content is crucial to orchestrating your attack on them. While proprietary information not made public, there are strong indications that Google, and possibly other search engines, judge web content using a method based on accessing a sentence sequence consisting of 12 to 15 words. This sequence is referred to as a “shingle.” Now, if this shingle appears anywhere else in the search engine’s index, it considers it “duplicate content.” When that happens, based on a combination of other parameters, a snap assessment will be made to decide which of the duplicate pages should be ranked higher.
It is imperative that the search engine results not display 10,000 duplicate pages across 10,000 different sites. If it did, the search engine wouldn’t be that popular. To help clarify this, go to PRWEB.com and pick out a press release at random. Then, still at random, highlight a sentence of around 15 words and run a Google search with double quotes “USING THE 15 WORD SENTENCE LIKE THIS.”
Very likely, PRWEB, having established itself as the authority when it comes to press releases, will be #1 in the results. Now, considering that there are thousands of spam sites scraping PRWEB for their content every minute of every day, it’s a pretty impressive feat.
So, it’s obvious that web content, and its relevance, without a doubt, are extremely important to our search engine objectives. But I don’t believe it to be the most important.
* Ranking on Search Engines. * Time it takes to get indexed and ranked by search engine bots. * Overall visibility over long periods of time.
Understanding how the search engines rank your content is crucial to orchestrating your attack on them. While proprietary information not made public, there are strong indications that Google, and possibly other search engines, judge web content using a method based on accessing a sentence sequence consisting of 12 to 15 words. This sequence is referred to as a “shingle.” Now, if this shingle appears anywhere else in the search engine’s index, it considers it “duplicate content.” When that happens, based on a combination of other parameters, a snap assessment will be made to decide which of the duplicate pages should be ranked higher.
It is imperative that the search engine results not display 10,000 duplicate pages across 10,000 different sites. If it did, the search engine wouldn’t be that popular. To help clarify this, go to PRWEB.com and pick out a press release at random. Then, still at random, highlight a sentence of around 15 words and run a Google search with double quotes “USING THE 15 WORD SENTENCE LIKE THIS.”
Very likely, PRWEB, having established itself as the authority when it comes to press releases, will be #1 in the results. Now, considering that there are thousands of spam sites scraping PRWEB for their content every minute of every day, it’s a pretty impressive feat.
So, it’s obvious that web content, and its relevance, without a doubt, are extremely important to our search engine objectives. But I don’t believe it to be the most important.
